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The Pour Cost Calculator helps track bar profitability using this simple formula:
Pour Cost % = (Beverage Cost ÷ Beverage Sales) × 100Example: With 1,200 dollars in beverage costs and 6,000 dollars in beverage sales, your pour cost is 20%.
Target pour costs by beverage type:
Lower pour cost means higher profit margin.
The Pour Cost Calculator is specifically designed to help the owners and managers of bars, restaurants, and nightclubs track the pour cost percentage and manage profit margins. In this article, we are going to cover the topics:
Pour Cost (also called beverage cost) is a measurement used in the bar and beverage industry. It helps determine what percentage of beverage sales goes toward the beverages themselves, e.g beer, wine, or liquor cost. In simple terms, it tells you how much it costs you to pour what you’re selling. A lower cost percentage indicates higher profitability, while a higher pour cost may indicates issues like over pouring, waste or pricing problems.

Calculating pour cost percentage is simple. The following formula can be used:
Pour Cost % = ( Beverage Cost / Beverage Sales ) x 100
In formula:
💡 Example:
Imagine you’re the owner of a bar. The beverage costs you 500 dollars, which generated total sales of 2000 dollars. Let's compute those values using the formula:
500 dollars2,000 dollarsLet's compute the values in the formula:
Pour Cost % = ( 500 / 2000 ) x 100 = 25%
So, we have calculated that 25% of your beverage sales revenue is going toward the beverage cost, and this is considered a healthy pour cost.
Generally, a pour cost between 18% and 25% is considered a healthy range. However, it can vary depending on drink type and your business model.